![]() "In addition, we continue to monitor all existing reviews for signs of abuse and quickly take action if we find an issue. The spokesperson added to this, saying Amazon uses "powerful machine learning tools and skilled investigators to analyze over 10 million review submissions weekly, aiming to stop abusive reviews before they are ever published. However, it’s fair to say it has a pretty mammoth task at hand, with a 2021 blog post from Amazon (opens in new tab) stating it has more than 300 million active customers and over 1.9 million selling partners worldwide.Īccording to the post, in 2020 Amazon stopped "more than 200 million suspected fake reviews before they were ever seen by a customer", and over 99% of reviews enforcement was driven by proactive detection.Īn Amazon spokesperson highlighted to TechRadar the company's set of policies (opens in new tab) for both reviewers and selling partners, expressing a commitment to "suspend, ban and take legal action against those who violate these policies." ![]() (Image credit: Future)Īmazon does regularly remove fraudulent reviews, and even ceased operation of its Chinese marketplace (opens in new tab) following difficulties in monitoring and growth. While we can't say for sure it's fake, this review we found while shopping for wireless headphones is an example of how fake reviews can be very vague without commenting on any specific elements of the product.
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